Editorial standard
Clarity before conversion.
Our job is to help readers understand a choice, not to manufacture urgency or certainty.
Accuracy and scope
We avoid unverified prices, savings, perks, ratings and performance claims. When a commercial detail can change, we direct readers to current official terms.
Selection and coverage
Commercial relationships do not buy positive treatment. A service can be included without a relationship, and a commercial opportunity can be declined or criticised when it does not serve readers.
Testing language
We distinguish editorial research from hands-on product testing. We only use testing claims when a documented test has actually taken place.
Corrections
Digital products change. We aim to correct material errors promptly and update our methodology or disclosures when the way we work changes.